Destination Management Plans are living documents. It is hoped they will assist in guiding the visitor economy operating in these regions to work with communities, providing a way to actively manage the type of tourism they’d like to have.
About Destination Management Plans
Following the launch of the Destination Auckland Management Plan in 2018, Tātaki Auckland Unlimited worked with three regions of Tāmaki Makaurau which were heavily impacted by visitors (regional, national, and international).
These three regions were Aotea Great Barrier Island, Matakana Coast and Waiheke Island. These localised plans focus on planning for sustainable development which includes growth, environmental impacts and ensuring that the impact of the visitor economy both on these communities and their visitors is positive. In completing these plans, a wide range of stakeholder groups including government agencies (local and central), transport agencies, communities, business groups and relevant mana whenua authorities of Tāmaki Makaurau Auckland were consulted.
These localised Destination Management Plans will help to inform the review of the overarching Destination Auckland Management Plan which will be looking forward to 2035.
Matakana Coast
Destination Management Plan
This framework supports the ongoing development and growth of Matakana Coast, ensuring it continues to be sustainable and appealing to locals and visitors alike.
Aotea Great Barrier Island
Destination Management Plan
Aotea Great Barrier Island has an opportunity set a new standard for conservation and destination management in Aotearoa New Zealand, and establishing a pilot destination management solution that others can aspire to.
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