Destination AKL 2025 is a unifying vision for Auckland’s visitor economy, providing direction, leadership and guardianship for the region as the gateway to New Zealand and as a stand-alone visitor destination.

A new direction for Auckland’s visitor economy

Our vision

The Destination AKL 2025 vision set in place a framework to support a sustainable future for Tāmaki Makaurau-Auckland and it's visitor economy. As we emerge in a pandemic impacted world the Destination AKL 2025 Journey takes a 2.0 view to continue this mahi and re-build a more resilient and thriving visitor sector.


Auckland's visitor economy is set to rebuild.

Ensuring Auckland is a great place to live, work and visit

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