The Tourism Youth Perceptions Research Report provides valuable insights on what young people think about working in the visitor economy.

The nationwide research is for tourism industry employers and industry educators to help develop strategies to attract young people, and effectively retain and develop these young people into sustainable career pathways in the sector.

Tourism Youth Perceptions Research

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Perceptions of careers in the tourism industry: quantitative research

This online quantitative research investigates the key issues surrounding perceptions of young people towards careers in the tourism and hospitality industry.

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Young peoples’ perceptions of careers in the tourism industry: qualitative research

Qualitative focus group research conducted through Angus and Associates on the broader issues surrounding young people’s perceptions of careers in the tourism industry.